22 Jun Tribune Broadcasting Wins 30 PromaxBDA Local Station Promotion and Marketing Awards
12 Gold, 12 Silver and 6 Bronze
Best General Branding, Best Entertainment Program Spot, Best Music, Best Design, Best Sports, Best PSA, Best Special News Report and Best Stunt Promotion
June 22, 2017– Tribune Broadcasting’s stations and their creative teams were honored with 30 Awards today at the Promax Station Summit Conference in Las Vegas. The stations were awarded 12 Gold, 12 Silver and 6 Bronze Awards. The PromaxBDA Local Station Summit Awards honor outstanding achievement in local broadcast marketing and promotion — the multi-platform campaigns, promos and social media innovations that build loyal viewership and create the local television brands.
All Tribune Broadcasting production and design work was done entirely in-house.
The following are Tribune Broadcasting’s award wins:
Promax Gold:
| TOTAL PACKAGE DESIGN – STATION/CHANNEL: ON-AIR | Q13 Seattle Rebrand | Tribune Creative West |
| BEST USE OF DESIGN | WGN Chicago’s Merry Own | WGN-TV |
| USE OF ORIGINAL MUSIC IN A PROMO | WGN Summer Baseball | WGN-TV |
| SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME) | WGN Team Blackhawks | WGN-TV |
| PROMO – SPORTS | WGN Remembering Cubs Fans | WGN-TV |
| ENTERTAINMENT PROGRAM SPOT | “Not On Our Watch” CrimeWatch Daily 30 | WPIX NEW YORK |
| DAYPART/BLOCK OF PROGRAMS SPOT | Comedy Combo | WSFL-TV |
| STUNT PROMOTION: ON-AIR ONLY | Back to School Teacher | WTVR |
| PROGRAM PROMOTIONAL CAMPAIGN | Superhero Holiday Promo Campaign | WSFL-TV |
| GENERAL BRANDING/IMAGE: NEWS STATION IMAGE (DMA 26-50) | Indiana’s Very Own CBS4 | WTTV CBS4 |
| PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN | 6 Gives | WTVR |
| SPECIAL NEWS REPORT OR EVENT PROGRAMMING (Environmental, Political Debates, etc.) | The Train Killer | WTVR |
Promax Silver:
| SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME) | KTLA Vin Scully Tribute | KTLA 5 |
| DAYPART/BLOCK OF PROGRAMS SPOT | NOLA38 The CW Superheroes | WGNO-TV & NOLA38 |
| OUTDOOR/ENVIRONMENTAL/TRANSIT AD | Cubs Parade and Rally Placards | WGN-TV |
| BEST USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES | WGN Chapman Pitch Speed | WGN-TV |
| PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT | CWD 30 “Not On Our Watch” | WPIX |
| COPYWRITING | New York’s Very Own “Reporters” 60 | WPIX NEW YORK |
| GENERAL BRANDING/IMAGE: NEWS STATION IMAGE (DMA 50+) | This is our office | WTVR-TV |
| SOMETHING FOR NOTHING | FOX59 Morning News Donut Truck | WXIN |
| HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT | FOX 61 Super Bowl | WTIC Fox 61 |
| PROGRAM PROMOTIONAL CAMPAIGN | Superhero Holiday Promo Campaign | WSFL-TV |
| WEATHER PROGRAM IMAGE
PROMO – SPORTS |
The Snow Authority
WGN Crosstown Cup |
WTVR
WGN-TV |
Promax Bronze:
| SOUND DESIGN | EXTREME MACHINE | KFOR TV |
| BEST WORK NEVER SEEN | KTLA News Image | KTLA |
| BEST USE OF DESIGN | You Decide 2017 | KTVI |
| ON-AIR CONSUMER TIE-IN PROMO | Serenity of Seinfeld | WSFL-TV |
| HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT | Football 101 | WTIC Fox 61 |
| GENERAL BRANDING/IMAGE CAMPAIGN (DMA 26-50) | Indiana’s Very Own CBS4 | WTTV CBS4 |
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Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 32% interest in CareerBuilder, LLC and a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information please visit www.tribunemedia.com.
Jessica Bellucci
VP, Communications
Tribune Broadcasting
office: 212-210-2626
Jbellucci@tribunemedia.com
@BellucciPR